I had the privilege of working in the Xiaohongshu(RedNote) Shanghai office, the fastest-growing social e-commerce platform with 100 million active users. During the 4 months, I participated in various projects including the Double-click-to-like feature, the Xiaohongshu UX Newsletter, and the Circle feature documentation.
Role: UX Designer
Team: Xiaohongshu UED
Time: 2020.12-2021.4
Involvement: Double-click to like feature, UX Newsletter, Circle documentation
“Double-click to like” feature
I helped to launch the “double-click to like” feature, which resulted in a 1.08% increase in likes of Android users.
Check out the video! 👉
What like feature used to be
Whether it's a video post or a photo post, users can only hit the like icon to like the post.
We launched “Double-click to like” feature
After launching the double-click-to-like feature, the tappable area for users to like posts became larger, allowing them to double-click on most parts of the screen.
Impact
There's a certain increase in likes for Android users, but no obvious impact on iOS users.
Below is the data from 12.29.2020-01.04.2021.
UX Newsletter
@XiaohongshuUED
I designed graphics and wrote the content of the latest UED news, which increased 10,000 followers of the official social media account.
Circle
I participated in the whole process of building Circle and documented the findings. Link to Behance.
What I've learned
Don't be afraid of engineer pushback: Before launching the double-click to like feature, I proposed to my mentor that could the heart shape become a little Christmas tree since the holiday season is coming, my mentor approved my proposal but the engineer thought that it would cause extra engineer efforts. So we conducted an A/B test, and the idea I proposed increased the likes. Finally, we launched it and received good feedback! I've learned that pushback is very common in the workplace but what's important is how we resolve the problem and move the product forward.
